- 1. Many factors determine the price of an ad- Conversion rate is not the only consideration that is taken into account when determining the price of an ad. The other factors also involved are the advertiser’s bid, the quality of the ad, the other ads competing for the space, the start or end of an ad campaign, and other advertiser fluctuations.
- 2. Click through rate doesn’t affect the advertiser’s return on investment (ROI)- The percentage of clicks that convert for an advertiser is the most important factor in an advertiser’s ROI, so it’s not only possible but common to have a low CTR and a high advertiser conversion rate. It’s also possible to have a high CTR and a low conversion rate. Don’t remove the Adsense code from your site just because it has a lower CTR – it may be one of your best converting sites.
Read the full post to get more insights on Adsense smart pricing. The idea is that smart pricing is a very smart algorithm which is so complex and variable that a few simple parameters like CTR and CPM do not provide sufficient information for you to remove particular ad units.
If your site is smart-priced by Google Adsense then you may find your entire websites under one Adsense account are affected. If so, you will be making a much lower income from the sites than you otherwise would. It’s better to remove Adsense ads from smart priced websites for one to two weeks to improve your other website’s performance. Since Adsense keeps checking smart priced websites weekly, everything will be back to normal after the break.
Google Adsense: Do I Need A Pin Number For Google Adsense?
According to the new Adsense policy you need to accumulate only $10.00 instead of $50.00 earnings to get your Personal Identification Number. Once your earnings reach $10.00 Google Adsense will send you a Personal Identification Number (PIN) to the payment address you provided at the time of registration with Adsense. This is just another security precaution that Google Adsense has in place to protect their publishers but it is important.
Once you’ve been mailed a PIN number, your account payments will be on hold until the PIN is entered in your account. You can still have access to your account and earn money; you just won’t be paid until the PIN is entered. If you are unable to enter your PIN within one whole year, your account will be automatically disabled by the Adsense team.
Once you receive your PIN, log into your Google Adsense account. Click on the My Account tab then click on edit. Update the appropriate field and click on submit changes. It would also be a good time to check your contact information and make sure it is correct. You’re now well on your way to receiving your first Google Adsense check or paypal payment.
What is Google Adsense for Search
Google Adsense for Search is different than Adsense for Content but it is just as important to your earning power as your content Ads or link unit ads with Google Adsense.
It is similar to Adsense for Content (which is used to display ads similar to the content of your website) while in Adsense for search whenever someone searches on your site with keywords, it will display a search results page containing Adsense ads targeted to the search term. Whenever someone clicks on the ads you will get paid.
You can use the standard Google search box on your site and the user can then search the web or even your site. If you feel comfortable in customizing your search box, you can change the look and feel of the Google search box by changing the colors and using your logo.
The best thing about Google Adsense for Search is that you can track what your visitors are searching for. That is, if the search has two or more hits. Unique queries will not be tracked. But you can see the top 25 searches performed from your website by clicking on the Advance Report from the Reports tab and specifying a date range.
