Google Adsense program
some times apply Adsense Smart Pricing
on some site in such a case you may
get low earning. Adsense smart pricing
is a feature that automatically adjusts
cost of a keyword-targeted content
click. However Google official blog
(Inside Adsense Blog) explain the
same and you must read it to get an
idea about Adsense smart pricing.
1. Many
factors determine the price of an
ad - Conversion rate is not
the only consideration takes place
when determining the price of an ad.
The other factors also involved like
the advertiser’s bid, the quality
of the ad, the other ads competing
for the space, the start or end of
an ad campaign, and other advertiser
fluctuations.
2. Click
through rate doesn’t affect advertiser
return on investment (ROI)
- The percentage of clicks that convert
for an advertiser is the most important
factor in an advertiser’s ROI, so
it’s not only possible but common
to have a low CTR and a high advertiser
conversion rate. It’s also possible
to have a high CTR and a low conversion
rate. Don’t remove the Adsense code
from your site just because it has
a lower CTR - it may be one of your
best converting sites.
Read the full post to get more insights
on Adsense smart pricing. The idea
is that smart pricing is a very smart
algorithm which is so complex and
variable that few simple parameters
like CTR and CPM do not provide sufficient
information for you to remove particular
ad units.
If your one site is smart-priced by
Google Adsense then you may found
your entire website under one Adsense
account gets affected. So you will
be making much lower amount than normal.
It’s better to remove Adsense ads
from smart priced website for one-two
week to improve your other website
performance. Since Adsense keep checking
smart priced website weekly, everything
will became normal after that.
Google Adsense: Do I Need A Pin Number
For Google Adsense?
According to new Adsense policy you
need to accumulate only $10.00 instead
of $50.00 earnings to get your Personal
Identification Number. Once your earning
reaches $10.00 Google Adsense will
send you a Personal Identification
Number (PIN) to the payment address
you provided at the time of registration
with Adsense. This is just another
security precaution that Google Adsense
has in place to protect their publishers
but it is important.
Once you’ve been mailed a PIN number,
your account payments will be on hold
until the PIN is entered in your account.
You can still have access to your
account and earn money; you just won’t
be paid until the PIN is entered.
If you will unable to enter your PIN
over a period of one year time, your
account will be automatically disabled
by Adsense team.
Once you received your PIN, log into
your Google Adsense account. Click
on the My Account tab then click on
edit. Update the appropriate field
and click submit changes. It would
also be a good time to check your
contact information and make sure
it is correct. You’re now well on
your way to receiving your first Google
Adsense check.
What is Google Adsense for Search
Google Adsense for Search is different
than Adsense for Content but it is
just as important to your earning
power as your content Ads or link
unit ads of Google Adsense program.
It is similar to Adsense for Content
(which used to display ads similar
to the content of your website) while
in Adsense for search whenever some
one search on your site with keywords,
it will display search result page
containing Adsense ads targeted to
the search term and whenever someone
click on the ads you will get paid.
You can use the standard Google search
box on your site and the user can
then search the web or even your site.
If you feel comfortable in customizing
your search box, you can change the
look and feel of the Google search
box by changing the colors and using
your logo.
The best thing about Google Adsense
for Search is that you can track what
your visitors are searching for. That
is, if the search has two or more
hits. Unique queries will not be tracked.
But you can see the top 25 searches
performed from your website by clicking
on the Advance Report from the Reports
tab and specifying a date range.
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