Dr.
Patrick an Australian internet marketer developed a
formula which he called Adsense decoded. He delivers
all his knowledge, tips and tricks using 10 series video.
I like the background music that is used as a transition
from one topic to another; however the tune always stops
abruptly, rather than doing a smooth fading out.
Patrick starts by showing how his traffic and revenue
jumped hundred times within 2 days, which should make
you very curious as to how he did it.
Next Patrick raises the three most important Adsense
Questions
1) How do you substantially increase how much Google
pays you?
2) How and where do you source a substantial volume
of instant productive traffic?
3) What are the most profitable ways to monetize on
all your visitors?
This entire question he explained in his second series
of video.
Video 2 provides a quick overview of available Adsense
formats, discussing which formats and color settings
are more preferable and profitable than the others.
Patrick then reviews the rest of the important Adsense
Account Setting pages.
In Video 3, Patrick first explains the importance of
performance tracking, for example so that you could
experiment with different setups and see which ones
work better. He then explains how to use Adsense’s channel
tracking system to track ads performance by URL and
by custom channel.
In this video, Patrick talks about the significance
of choosing the best ad positioning, and warns that
his techniques may make the CTR so high that you may
want to reconsider using those, as it may take too many
visitors away from your site.
He then shows half a dozen of random sites that deploy
Adsense and discusses their ad placement strategies
and suggests ways for improvements. (Hopefully the owners
of these sites will acquire this training and improve
their revenue with Adsense)
Video 5 is dedicated to discussing one of the Patrick's
sites, which deploys the best Adsense composition practices.
In order to learn it's usually the best to have an access
to the site itself and not just the snapshots, so that
one could look at the source code, but Patrick doesn't
expose the URL of the site, and neither I was able to
find it via Google.
In the next step Patrick provides a summary of 20 best
practices that he discussed and demonstrated so far.
I liked his conclusion of this video that suggests
that site visitors "want to be informed, not sold
to".
Video 6 talks about the 6 Most Powerful Techniques
to Increase Your "Smart Pricing" Position.
"Smart Pricing" details are not disclosed
by Google and there is a lot of speculation going on
about those. Some publishers report that they have done
extensive testing and research and released their findings
into the public. Some of those suggestions make total
sense, while others are somewhat questionable. My suggestion
is to try those things out and see whether they work
for you or not. Or use your guts feeling to decide what
is good and what not.
In video 7, Patrick discusses ad targeting strategies
and content creation approaches. Among other suggestions,
he warns against niche targeting, based on high paying
keywords inputs, and suggests to rather creating content
targeting high-traffic keywords.
He then talks explains how to tell Adsense bots which
content sections to consider for contextual targeting,
which should improve the relevancy of the ads, and therefore
the CTR.
He finally covers the preview tool, which provides
a safe way to preview what ads will show up for a specific
page and helps you to get the links to the advertisers,
in case you want to block some of them. It's safe because
you can click on those ads without being banned.
Video 8 is dedicated primarily to using Pay Per Click
(PPC) traffic generation idea to gain immediate traffic
that's under your control. Patrick suggests 7 sites
that he uses pretty successfully.
At the end he suggests a site for ad stats generation
(there are so many such sites, I wonder why he mentions
only one of those).
This video talks about several other ways you could
monetize your site in addition to using Adsense. There
are compatibility issues to be aware, so not every advertising
scheme will work. Patrick shows what's valid and what
works the best for him. Among covered techniques are
pay per lead, pay per impression, static text links
- and of course selected sites that provide those services
are presented and demoed.
In this final video several Adsense traffic trading
techniques are discussed. The majority of the video
talks about generating opt-in mailing lists, which is
the main technique used to generate recurrent traffic.
Patrick talks about aweber.com and demonstrates its
usage.
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