There
are two types of search engine optimization technique:
on-page SEO and off-page SEO.
On-page optimization is the stuff
you do to your actual web page. Off-page optimization
means stuff that isn’t on the page but it involves process
of getting one-way link to your site to achieve high
pagerank (PR) value. Both steps are important. One on-page
optimization factor can boost your website ranking tremendously.
Steps require for doing On-page optimization includes:
- Use only most important keyword in the Page Title.
Try to use least amount of words in your title, Google
will give you more weight to each of the keywords
and you will rank well. Don’t use words like “and”,
“or” in the title instead try to replace them with
“|”.
- Include header tags. Use at least one keyword in
h1 tag and another in h2 tag. When Google reads your
web page it reads from top left hand side to bottom
right hand side of the page.
- Try to include your main keyword in the content
of the page two to three times and also at the bottom
of your page.
- Try to bold, underline, or italicize some of the
keywords only one time each, maximum. Only do one
per keyword otherwise it will hurt you more than it
helps.
- When using an image on your webpage try to include
your keyword in the <alt> tag in your html code.
- The most important HTML tag for SEO is description
META tag & Keyword Meta Tag.
<Meta name= “description” content= “try to include
maximum 250 words in your description”>
<Meta name= “keyword” content= “keyword, keyword
phrase, not more than 13 words should be included”>
You should also include: <Meta name= “robots” content=
“index, follow”>
- The position of the keyword in your webpage should
be appropriate as I have explained earlier; Google
read your page from top left to bottom right. So you
know where to place it.
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