If your
aim is to develop a website or blog you need content;
without content you can’t think of building a site and
driving traffic to your website. If your aim is to develop
a website that makes money for you then you must develop
a website with good content combine with your targeted
keyword. Therefore, for web publishing business, there
are 3 components that need to be focused:
Without targeted traffic you are not going to make
money from your website. So how you get the targeted
traffic? Answer is SEO.
I want to ask you why you go to YAHOO.
I hope the answer of this question is on your tongue;
for checking your new emails. So email is the content
of Yahoo; similarly “search-engine”
is the content of Google. If you don’t
receive your e-mail daily then do you think you will
login into your yahoo account to check the emails? Similarly
search engine loves frequently updated website/blog.
Search Engine Optimization is a process
of choosing the most appropriate targeted keyword phrases
related to your site and ensuring that this ranks your
site highly in search engines so that when someone searches
for specific phrases it returns your site on tops.
Creating a website doesn’t mean you won the battle
because the main hurdle start after developing it. Any
website without visitors are of no use. You need to
do proper Search Engine Optimization to bring quality
and targeted traffic to your website. The number one
way to bring targeted traffic to you site is by bringing
visitors from search engines like Google, yahoo, MSN
and ALEXA. It is better to prepare the pages by following
proper SEO techniques so it can be easily crawled by
search engines and web directories.
Its bit tricky to get listed in top 10 in the search
engines but it is not all hard to achieve the same.
By properly preparing your web pages and submitting
it in right directories you can achieve your goals within
some time. I have read an e-book called “Search Engine
Optimization made easy” by Brad Callen. The best thing
is it’s free to download and you can use this right
away for your successful journey towards search engine
optimization.
Valuable Steps for
SEO
1) Find the appropriate keywords for your website
2) Optimize your webpage around these keywords i.e.
on-page optimization
3) Submit your website to all major Search Engines like
Google, Yahoo, MSN and Ask as well as to some important
web directories. Go to this website to find list of
important directories Website.
4) Try to get quality one-way links from other sites
i.e. inbound links and make sure these links contain
your keyword.
All the steps mentioned above are important but the
most important is point number 4 to get you rolling
on search engine ranking.
How to find appropriate
keywords for your website
This step requires lots of time & research. It’s
important to find appropriate keyword for your website
and build the content around this. It’s pointless to
optimize your website for the keyword that is not searched
by users in the search engines. Use the keywords that
are searched by users and have less competition. Why
I am telling less competitive keyword because if you
optimize your web pages for the keyword that returns
millions of web pages in search engine then you will
never get ranked top in search engine for that keyword.
So select the keyword that is less competitive and demanding.
So either you use any software to complete this steps
for you like IBP or do it by your self. Here are some
tips while choosing the keywords
- Use keywords containing two to four words
- You must avoid competitive keywords to rank well
- be specific on selecting your keyword
- Select the keyword that are appropriate for you
For a successful website you need to target right keywords.
Keyword consists of single word is very rarely searched
by web searcher on the internet. So you must include
the keyword consist of 2-4 words. For example suppose
you want to build website around keyword “car” then
you can use meaning-full word like “car pictures” or
“exclusive car pictures” etc.
To decide which keywords would get the most traffic
while not being too difficult to rank for, I will suggest
you to use my favorite research tool, (it’s free)!
that you can grab right now with one easy click. It's 100%
Free!
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