Selecting your Adword Keyword in a right way
Keyword selection is one of the most important steps which will make or break your Adword campaign. Selecting the right keyword will trigger your ads appear next to the search term if you pay close attention while choosing your set of keywords for Adword. A good approach will be digging down the keyword, just think what term you will use when searching for products similar to your own.
The rule of thumb is to use long-tail keywords while setting up your Adword campaign. Because the broader the term will be the higher the competition will be and higher you have to bid to get good ad position. Always go for long term key phrase, it will bring you targeted customer to your website and will cost you far less than using broad key phrase.
Suppose you are buyer and looking to buy “Panasonic premieres DMC-GH1 with HD video recording” and you are using keyword “Panasonic digital camera” as your keyphrase. Which keyword you think will trigger more sales if you are selling Panasonic premieres DMC-GH1 model.
Avoid using popular words and stick with the less popular but more profitable keywords. Finding such specific keyphrases can be time consuming, but it’s worth it as research has shown that although much cheaper using specific phrases helps get more highly targeted people to your site and hence helps you get more sales.
Google Adwords also recommend advertiser to use spelling variations and plural versions of your keyword to reach everyone in your target audience. This is one of the good approach because not everyone will type the keyword in same manner as you do, so using keyword variation is good feature to be used while creating your Adsense campaign.
How to create your Adword Ads
All the above steps which you have learned will not trigger any sales until and unless you write an ad copy which causes customer to click on your ad and arrived at your sales page. So writing good ad copy will not only bring prospect at your door step but it will also bring a customer which will b one step away from giving you profit.
To achieve a good written ad copy, you must include attention grabbing words like “free”, “how to”, “tips”, “limited time offer”, “goal” in your ad copy and give the advantage of the product at the same time. This however isn’t easy as Google allows you a headline of at most 25 characters including spaces and only two other lines of at most 35 characters including spaces, so stick to the point as room is limited. You can use the space up to full of extent by avoiding use of words like “and”, “or”, “on”, “of”, “at” in your ad copy.
Your ad copy must contain your targeted keyword in your title and if it in body of your ad then it will be great. This will increase the chances of your ad to be appeared more when that particular search term is searched. This will also increase click through rate of your ad copy.
Also keep in mind always use different campaign for different set of keywords. This will allow you to save money and also allow your ad copy to be clicked more by customer.
Download a free copy of Adword Made Easy by Brad Callen.
