On page SEO factors are very often misunderstood. For one thing, keyword stuffing is dead. If you have over 5% keywords, Google will slap (penalize) you. On the other hand, if you aren’t trying to apply keywords at all, you will lose a lot of visitors.
Each page should target one or two keyword phrases. The place to find them is at Google Keyword Tool. If you have low pagerank, don’t try to tackle a keyword with over 2,000 unique keyword searches per month (make sure the setting on the right is for ‘exact’ rather than broad. For example, in this page the phrase, “On Page SEO Factors” has just 210 searches per month – enough for a little site like mine, though any less and I would want another phrase to target on the same page.
Metatags are important. Let’s look at WordPress, since if you are using HTML we’ll assume you already know where to look for these. The Title Metatag should contain your keyword phrase at the start, as for the page title. It’s enough for the title metatag to only contain the keywords.
The Description Metatag is nearly as important as that is usually what appears in search engine results. It should contain the keywords somewhere, they will appear in bold on the search page. The rest of your space is for you to advertise your site to human visitors. Be creative, and test different copy if you are serious. It can make a significant difference.
You should also mention your keywords, in order, in both the first and last paragraph. It should also appear once or twice throughout the copy, more for a long article. If you have it several times, use bold and italics to emphasize it. This isn’t overkill, but what we have learnt Google wants. If Google wants, Google should be given!
This article is a good standard example of using my onpage seo factors myself. You will see I have done everything I tell you that you should do. Note also that the keywords, onpage seo factors, appear in different order thoughout the post.
On Page SEO factors often neglected:
Alt tags for images are also important. Alt tags are attached to images as a text alternative to the image. They are important to search engines as they tell the search engine what the image is about. They are also used by visually-impaired people who use page-reading technology to read web pages. The tag I use in this article is On Page SEO factors.
Finally, remember to ensure your URL contains your keyword phrase. If you have the phrase in your domain you’ve done enough. If not, ensure your page is titled, to use this page as an example: domain.com/on-page-seo-factors. If it doesn’t appear like this, change your permalink settings if you are using wordpress.
