Search
Engine Optimization tutorial
is vast topic and it can’t be explain
in a page or two so I have included
a downloadable e-book at the end of
this article which I love most and
hope you will love it to.
If your aim is to
develop a website or blog you need
content; without content you can’t
think of building a site and driving
traffic to your website. If your aim
is to develop a website that makes
money for you then you must develop
a website with good content combine
with your targeted keyword. Therefore,
for web publishing business, there
are 3 components that need to be focused:
Without targeted
traffic you are not going to make
money from your website. So how you
get the targeted traffic? Answer is
SEO.
I want to ask you
why you go to YAHOO. I hope the answer
of this question is on your tongue;
for checking your new emails. So email
is the content of Yahoo; similarly
“search-engine” is the content of
Google. If you don’t receive your
e-mail daily then do you think you
will login into your yahoo account
to check the emails? Similarly search
engine loves frequently updated website/blog.
Search Engine Optimization
is a process of choosing the most
appropriate targeted keyword phrases
related to your site and ensuring
that it ranks your site highly on
the search engines listing, so when
someone searches for specific phrases
it returns your site on tops.
Creating a website
doesn’t mean you won the battle because
the main hurdle start after developing
it. Any website without visitors is
of no use. You need to do proper Search
Engine Optimization to bring
quality and targeted traffic to your
website. The number one way to bring
targeted traffic to you site is by
bringing visitors from search engines
like Google, yahoo, MSN and ALEXA.
It is better to prepare the pages
by following proper SEO techniques
so it can be easily crawled by search
engines and web directories.
Its bit tricky to
get listed in top 10 in the search
engines but it is not all that hard
to achieve the same. By properly preparing
your web pages and submitting it in
right directories you can achieve
your goals within some time. I will
suggest you to read two best e-book
on search engine optimization, which
I have found most effective. First
e-book called “Search Engine
Optimization made easy” by
Brad Callen. The best thing is it’s
free to download and you can use this
right away for your successful journey
towards search engine optimization.
This e-book will provide you with
complete search engine
optimization tutorial
from scratch.
Second E-book (Search Engine Optimization Fast Start) is
also well written by Dan Theis which
you can grab from here http://www.seofaststart.com
Valuable Steps
for SEO
- Find the appropriate
keywords for your website
- Optimize your
webpage around these keywords i.e.
on-page optimization
- Submit your website
to all major Search Engines like
Google, Yahoo, MSN and Ask as well
as to some important web directories.
Go to this website to find list
of important directories http://www.strongestlinks.com/directories.php
- Try to get quality
one-way links from other sites i.e.
inbound links and make sure these
links contain your keyword.
All the steps mentioned
above are important but the most important
is point number 4 to get you rolling
on search engine ranking.
How to find
appropriate keywords for your website
This step requires lots of time &
research. It’s important to find appropriate
keyword for your website and build
the content around this. It’s pointless
to optimize your website for the keyword
that is not searched by users in the
search engines. Use the keywords that
are searched by users and have less
competition. Why I am telling less
competitive keyword because if you
optimize your web pages for the keyword
that returns millions of web pages
in search engine then you will never
get ranked top in search engine for
that keyword. So select the keyword
that is less competitive and demanding.
So either you use any software to
complete this steps for you like SEO
Elite or do it by your
self. Here are some tips while
choosing the keyword
- Use keywords containing two to four
words. Long tail keywords will help
you to easily achieve the ranking
for that keyword in the search engines.
- You must avoid competitive keywords
to rank well. It’s very hard to rank
for the keywords used by too many
websites.
- be specific on selecting your keyword
-
Select the keyword that are appropriate
for you
For a successful website you need
to target right keywords. Keyword
consists of single word is very rarely
searched by web searcher on the internet.
So you must include the keyword consist
of 2-4 words. For example suppose
you want to build website around keyword
“car” then you can target keywords
like “car pictures” or “exclusive
car pictures” or “car insurance quotes”
or “car insurance quotes in ny” etc.
The last keyword is more specific
and will always bring targeted visitors
to your website.
To decide which
keywords would get the most traffic
while not being too difficult to rank
for, I will suggest you to use https://adwords.google.com/select/KeywordToolExternal
or http://tools.seobook.com/keyword-tools/seobook/index.php.
Both are free.
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